Chase: US Open
Design and produce a pop-up/store takeover for Chase x US Open at Little Sweet treat
ELEMENTS
activation, ideation/brainstorming, strategy, print, digital, illustration, production
PRODUCT
As a sponsor of the US Open we were tasked with creating an engaging event that embodies both tennis and Chase’. commitment to small businesses at the popular candy store Little Sweet Treat. The Chase takeover of Lil Sweet Treat’s WestVillage flagship offered tourists and locals an accessible, buzzworthy taste of the US Open. This trendy, women-owned small business already droves strong social traction andc ommunity appeal – making it a natural fit for Chase to show up authentically in the heart of NYC. I created custom illustrations and a custom mural that appeared throughout the store and on the exterior. I also communicated directly with fabricators and on-site to help install and oversee.
Ideation/Renders
Activation
