Kaiser Permanente Super bowl
OBJECTIVE
Design and produce an engaging activation that embodies both Kaiser’s brand and the spirit of football.
ELEMENTS
activation, ideation/brainstorming, strategy, print, digital, production
PRODUCT
An activation with 4 distinct, interactive areas participants were able to engage with around 4 phases of an active and healthy lifestyle Warm-Up, Prevention, Conditioning and Recovery. Each area had a custom game that both taught about the specific phase while providing a fun moment for all ages to interact with. As participants made their way through the space, they marked their credentials with custom holographic stickers that enabled them to get exclusive merchandise at the end of the activation.
Ideation/Renders
Build
Activation
